50 short answers, each the opening of the page it links to.
What Trustpilot will and will not remove
Trustpilot removes reviews that are harmful or illegal, contain another person's personal information, are advertising, are not based on a genuine experience, or are about a different business. It does not remove reviews because they are negative, disputed, rude, vague, or written by someone who never bought anything. The test is the rule, not the damage.
Read: What Trustpilot will and will not remove
Trustpilot flagging categories and success rates
Trustpilot does not publish a success rate for flagged reviews, overall or by category. It reports that businesses flagged 601 thousand reviews in 2024 and says it assesses every one. What decides a flag is whether the breach can be seen in the review itself. Personal information, advertising and wrong-business flags rest on the text. Genuine experience flags rest on who the reviewer is, which is harder to show, and Trustpilot raised that bar in 2024. Your own rate is public on your Company activity page.
Read: Flagging categories and success rates
The Trustpilot Consumer Warning: triggers, effects and recovery
A Trustpilot Consumer Warning is a public notice at the top of a business profile saying that the business misused Trustpilot. While it is active, the TrustScore is hidden, any paid plan ends, the account is cut to minimum features, and Trustpilot stops sharing the rating with search engines. It usually lasts 6 months. It follows repeated misuse, including misuse of the flagging tool: flagging only negative reviews, flagging the same review again and again, or flagging in bulk.
Read: The Trustpilot Consumer Warning
Why telehealth brands get more 1-star reviews
Telehealth brands collect more 1-star reviews than most online businesses because one checkout bundles four services that can each fail: a medical decision, a pharmacy, a shipment and a subscription. Customers also cannot be told everything in public, because replies must avoid health information. In our September 2026 sample of 15 profiles, about 13% of 118,000 reviews were 1-star. Most are genuine complaints and do not qualify for removal. Clear billing, easy cancellation, proactive shipping updates and fair review invitations reduce them.
Read: Why telehealth brands get more 1-star reviews
The FTC Consumer Review Rule and review removal
The FTC's Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, took effect on October 21, 2024. It bans fake reviews, incentives for reviews with a set sentiment, undisclosed insider reviews, fake independent review sites, review suppression and fake social media indicators. Flagging a review to Trustpilot because it breaks Trustpilot's rules is not suppression. Threatening reviewers, paying them to delete, or challenging reviews only because they are negative puts a business at risk. This guide is general information, not legal advice.
Read: The FTC Consumer Review Rule and review removal
TrustScore and conversion: is there a threshold?
No published research sets a single TrustScore at which conversions switch on. The strongest evidence, from Northwestern's Spiegel Research Center, is about product ratings: purchase likelihood peaks between 4.0 and 4.7 stars and drops near 5.0. What Trustpilot does create is visible steps, because it rounds the TrustScore to half stars. A score of 4.2 shows 4 stars and 4.3 shows 4.5 stars. Those steps, more than any universal threshold, are what buyers see.
Read: TrustScore and conversion thresholds
How to respond to 1-star reviews without breaking HIPAA
Never confirm that a reviewer is a patient, and never mention a condition, a medication, a dose, a visit or a date. A safe reply has four parts: acknowledge the concern in general terms, state your policy in general terms, offer one private channel, and stop. This holds even when the patient has already shared the details. HHS has settled a case over exactly this. This guide is general information, not legal advice.
Read: HIPAA-safe replies to 1-star reviews
Trustpilot invited vs organic reviews
Trustpilot labels each service review as Verified, Invited, Redirected or Unprompted, based on how it was collected. Automatic invitation tools produce Verified reviews. Manual invitations produce Invited reviews. Reviews written without an invitation are Unprompted. The label does not change the TrustScore. It does change two things: invited customers' reviews cannot be flagged as not genuine, and only some labels count toward Google's store ratings.
Read: Invited vs organic reviews
Review bombing: what it is, and what the platforms do about it
Review bombing is a sudden flood of low ratings driven by something other than ordinary trade. First work out whether it is an attack or a real failure, by checking those dates in your own shipping, billing and support records. If it is real, fix the cause and say so in public. If it is an attack, document it and flag only the reviews that break a named rule, a few at a time. Bulk flagging and counter-review drives both make it worse.
Read: When your brand is review-bombed
How to spot a review removal scam
A bad review removal service shows some of these ten signs. It promises that every review will come down, claims a contact inside Trustpilot, or never mentions reviews that will not qualify. It flags in bulk, contacts your reviewers with offers or threats, or sells positive reviews. It quotes fixed timelines, gives no proof of removal, names no people, or will not put its terms in writing. A legitimate service flags only reviews that break a named rule, through the platform's own tool, at a slow pace, and shows you proof.
Read: How to spot a review removal scam
Trustpilot's flagging misuse rules
Trustpilot treats four flagging patterns as misuse. Two are about what gets flagged: negative reviews that follow the guidelines, and a type of content flagged only when it appears in negative reviews. Two are about how: flagging the same review again and again, and flagging in bulk over a short period. It detects misuse with automated technology and whistleblower reports. The response escalates from an educational email to a warning, a cease-and-desist notice, account restrictions and a public Consumer Warning that hides the TrustScore. The penalty lands on the business's profile, whoever clicked the flag.
Read: Trustpilot's flagging misuse rules
How Trustpilot calculates TrustScore
Trustpilot calculates TrustScore on a scale of 1 to 5 from three factors. Time span: newer reviews weigh more than older ones. Frequency: the score is most stable when reviews arrive regularly. Average: every calculation includes 7 neutral 3.5-star reviews, which matter less as real reviews add up. Review source and paid status make no difference. Only each customer's latest review counts, and reviews taken offline do not count at all. Trustpilot does not publish the exact weights.
Read: How Trustpilot calculates TrustScore
Can you delete your Trustpilot profile?
No. Trustpilot says consumers decide which businesses are reviewed, and once a business has a review, the profile page stays. You can delete your Trustpilot Business account, but that only sets the profile back to "Unclaimed". The reviews remain, new ones can still be posted, and you lose the ability to reply, flag and invite. The options that work are the opposite: claim the profile, reply, flag the reviews that break the rules, and invite every customer.
Read: Can you delete your Trustpilot profile?
Trustpilot's review invitation rules
Trustpilot lets any business invite customers for free, on four conditions. Invite only people with a genuine experience. Invite everyone the same way, at the same point, whatever their experience. Use neutral wording. Never offer anything in exchange for writing, editing or removing a review. Breaking these rules leads to review removal, warnings and, if it continues, a Consumer Warning. The FTC's rule adds a federal ban on incentives tied to positive or negative sentiment.
Read: Trustpilot's review invitation rules
How to document a fake review
Capture the review before you do anything: screenshot, link, date, star rating, label and reviewer profile. Decide which one of Trustpilot's five flagging reasons applies. Write down the exact words that break the rule and the fact that supports it. Do the step Trustpilot requires first, such as Request information. Then flag once, and log the outcome. Health brands must keep every piece of patient information out of the file.
Read: How to document a fake review
Trustpilot or Google reviews: which matters more for a DTC health brand?
Online health brands collect most of their public reviews on Trustpilot, and clinics with physical locations collect them on Google. Both platforms remove only reviews that break their own policies, and neither removes a review for being negative. They differ in who can review, how reports are handled, how fast decisions come, and what happens to a business that reports too aggressively. Trustpilot publishes each business's flagging record and can hide its TrustScore for misuse.
Read: Trustpilot vs Google reviews for DTC health
Buying Trustpilot reviews: what happens next
Buying Trustpilot reviews breaks Trustpilot's rules and the FTC's rule on fake reviews. Trustpilot checks every review with automated detection before it appears, and it removed 4.5 million fake reviews in 2024. When it suspects a business procured fake reviews, it takes them offline and can warn the business, restrict the account and place a public Consumer Warning that hides the TrustScore. The FTC's civil penalty is up to $53,088 per violation. Fair invitations to every customer are the legal way to raise a score.
Read: Buying Trustpilot reviews
Fake Trustpilot reviews: how to spot and report them
Trustpilot defines a fake review as one that does not reflect a genuine service or buying experience. It says it removed 4.5 million fake reviews in 2024, 7.4% of all reviews written, and caught 90% of them automatically. A business reports a suspected fake by using Request information and then flagging the review as not based on a genuine experience. A consumer can flag any review or use the whistleblower function. A flag needs a fact that shows the reviewer was not eligible. "We cannot find this customer" is not enough.
Read: Fake Trustpilot reviews
Why Trustpilot reviews disappear
A Trustpilot review disappears for one of six reasons. Automated detection flagged it. A business or a consumer flagged it and Trustpilot agreed. The author did not answer a request for information or an edit. The author deleted it. The author wrote a newer review that replaced it in the score. Or Trustpilot moved it to another profile. Trustpilot moves reviews offline and does not delete them, so most can return. Only the author can delete a review for good.
Read: Why Trustpilot reviews disappear
Is it legal to remove negative reviews?
Yes, when the method is lawful. A business may ask a platform to remove a review that breaks the platform's own rules, and the FTC's guidance says its review rule does not stop that. What is unlawful is suppression: groundless legal threats, intimidation, knowingly false accusations, and contract terms that ban honest reviews. Paying or pressuring a reviewer to delete a review breaks Trustpilot's rules, and the FTC treated it as suppression in its NextMed case. The platform always makes the removal decision.
Read: Is review removal legal?
The Consumer Review Fairness Act, explained for online brands
The Consumer Review Fairness Act is a 2016 US law that protects a customer's ability to post honest reviews. It voids any term in a standard contract that bans or restricts reviews, charges a penalty or fee for one, or takes the customer's rights in what they wrote. Offering a contract with such a term is unlawful. The FTC and state attorneys general enforce it. The Act does not stop a business from pursuing defamation claims or from removing abusive or clearly false content from its own site.
Read: The Consumer Review Fairness Act
Can you sue for a bad review?
You can sue over a review only when it contains a false statement of fact that harmed your business, and you can prove it. Opinions are protected. The claim is normally against the reviewer, because Section 230 shields the platform. A lawsuit is slow, costly and public. Sending a legal threat with no real grounds to get a review removed is banned by the FTC's review rule. For most rule-breaking reviews, flagging under the platform's own guidelines is faster and carries less risk.
Read: Can you sue for a bad review?
Pharmacy delays and 1-star reviews: what qualifies for removal
A review about a late prescription is a genuine experience, and Trustpilot keeps it online even when a partner pharmacy caused the delay. A delay review can be flagged only when it breaks a rule for another reason. It may name a pharmacist with contact details, promote another provider, describe a company that is not yours, or come from someone who says the experience was not their own. For the rest, the work is a general reply, a faster handoff to the pharmacy and a shipping update before the customer asks.
Read: Pharmacy delay reviews in telehealth
Billing and cancellation complaints: what telehealth brands can flag
Billing and cancellation complaints are genuine experiences, so Trustpilot keeps them online, even when the customer has the facts wrong. A billing review can be flagged only if it breaks a rule for another reason, such as naming an agent with contact details or describing a charge from another company. Never offer a refund in exchange for removing a review. Trustpilot bans it, and the FTC cited the same conduct in its NextMed case. The lasting fix is clear renewal terms, easy cancellation and fair review invitations.
Read: Billing and cancellation reviews
Cold-chain and dose complaints on Trustpilot: a guide for GLP-1 brands
Reviews about warm shipments, dose changes and side effects are genuine experiences, and Trustpilot keeps them online. A GLP-1 brand can flag such a review only when it breaks a rule for another reason, for example by naming a pharmacist with contact details or promoting another seller. Replies must not confirm a medication or a dose, and must not make health claims. What reduces these reviews is packaging that holds temperature, a clear replacement policy and support that does not tell customers to use a warm vial.
Read: GLP-1 cold-chain and dose complaints
When your GLP-1 product changes: handling the review wave
Reviews written after a product or price change are genuine experiences, and Trustpilot keeps them online. Do not mass-flag the wave. Bulk flagging over a short period is misuse under Trustpilot's policy, and selective challenges to critical reviews are what the FTC described in its NextMed case. Read the wave, flag only the reviews that break a rule for another reason, and do it slowly. Reply once, in general terms, and explain the change. The score recovers through steady new reviews from invited customers.
Read: GLP-1 product-change reviews
Discretion complaints and privacy-based flags
Trustpilot's personal information rule protects people other than the reviewer. A review that names a partner, a relative or a staff member, and exposes their treatment or contact details, can be flagged. Trustpilot first asks the reviewer to edit, and they have 3 days. A reviewer's own condition is theirs to share, so those reviews stay. Complaints about packaging or billing that was not discreet are genuine experiences and also stay. Flag the same breach in 5-star reviews, and never confirm in a reply that anyone is a customer.
Read: Discretion complaints and privacy flags
Results, side effects and lab delays: the reviews that stay online
Reviews about poor results, side effects and lab delays are genuine experiences and opinions, and Trustpilot keeps them online. They cannot be flagged unless they break a rule for another reason, such as naming another person. The reply has to avoid two traps. It must not confirm that the reviewer is a patient, and it must not make health claims such as success rates or timelines. What helps is honest expectations before the first order, faster lab handoffs and fair invitations to every customer.
Read: Results, side-effect and lab reviews
Auto-ship and refund complaints on Trustpilot: a guide for supplement brands
Auto-ship, renewal and refund complaints are genuine experiences, and Trustpilot keeps them online. Do not offer a refund in exchange for deleting a review. Trustpilot bans it, and the FTC treated the same conduct as review suppression. A contract term that forbids reviews is void under federal law. These reviews can be flagged only when they break a rule for another reason, such as carrying a rival's promo code. The fix is a checkout that states the subscription plainly, easy cancellation, a reminder before renewal and fair invitations to every customer.
Read: Auto-ship and refund complaints
Promo-code and affiliate reviews on Trustpilot: what supplement brands can flag
A review that promotes another business or product, carries a promo code or an affiliate link, or makes a call to action breaks Trustpilot's advertising rule. It can be flagged with no first step, and the evidence is the text itself. A review that only mentions or compares a competitor does not qualify. Flag the same breach in 5-star reviews, including codes from your own affiliates. Disease claims in reviews can fall under the same rule. Go slowly, because Trustpilot treats bulk flagging as misuse.
Read: Promo-code and affiliate reviews
Why did my TrustScore drop
Why did my TrustScore drop? Trustpilot weights recent reviews more heavily, so a few new 1-star reviews pull the number down fast. Older good reviews stop holding it up as they age. A drop can also follow removed reviews, a stopped invitation campaign, or a burst of complaints in one week.
Read: Why did my TrustScore drop
How long does Trustpilot take to remove a review
How long does Trustpilot take to remove a review? Trustpilot publishes no decision time, so nobody can honestly quote one. It does publish the parts you can plan around. A reviewer gets 3 days to answer a request, and every flagged review except a harmful one stays visible while the case is assessed.
Read: How long Trustpilot takes to remove a review
Competitor fake reviews on Trustpilot
Competitor fake reviews break one of three Trustpilot rules, and you have to name the right one. A review from a rival is not based on a genuine experience. A review that pushes their offer is promotional. A review about their service belongs to a different business. Trustpilot decides. Suspicion is not proof.
Read: Competitor fake reviews
How to get more Trustpilot reviews
Here is how to get more Trustpilot reviews without breaking a rule. Invite every customer, in the same way, at the same point, whatever their experience. Keep the wording neutral. Offer nothing in return. Automate it so no one picks the names. More recent reviews move a TrustScore more than removal does.
Read: How to get more Trustpilot reviews
How to respond to a 1-star Trustpilot review
Here is how to respond to a 1-star Trustpilot review. Sign in to your business account, open the review and post one short public reply. A reply does not remove anything, and flagging is the separate route. Keep the reply general, offer one private channel, and never confirm that the writer is a customer or a patient.
Read: How to respond to a 1-star Trustpilot review
How to ask for reviews
Ask every customer, not the ones you expect to be pleased. Ask after the thing being reviewed is finished. Send the same words to everyone, give them the link, and offer nothing in return. Google prohibits incentives and selective solicitation, Trustpilot requires invitations to go to all customers and to stay neutrally worded, and Yelp asks businesses not to solicit reviews at all.
Read: How to ask for reviews
How to respond to negative reviews
Here is how to respond to negative reviews. Write one short public reply for the next reader, not for the reviewer. Acknowledge the problem, offer one private channel, say what changed, and stop. Never confirm that the writer is a customer or a patient. A reply does not remove a review.
Read: How to respond to negative reviews
Incentivized reviews on Trustpilot, Google and under the FTC rule
Incentivized reviews are reviews written in exchange for something of value. Trustpilot bans every incentive tied to writing, editing or removing a review. Google calls incentives strictly prohibited. The FTC's rule bans incentives conditioned on the review being positive or negative. You may still ask every customer, at the same point, with nothing offered.
Read: Incentivized reviews across platforms
Review gating: what it is, and why the platforms ban it
Review gating is a survey or a screen that sends happy customers to a public review site and unhappy ones to a private form. Trustpilot bans it and Google bans it. The FTC's rule does not prohibit it by name, but its Endorsement Guides say it may be unfair or deceptive. Invite everyone the same way instead.
Read: Review gating
Is Trustpilot legit? What a business owner needs to know
Yes, Trustpilot is legit. It is a real, established review platform, not a scam. Anyone over 18 with a genuine experience in the past year can post, and a review goes live within two hours. A business cannot delete reviews or its profile. It can reply and flag.
Read: Is Trustpilot legit?
Trustpilot widget: which TrustBox you get, and how to add it
A Trustpilot widget is called a TrustBox. It shows your TrustScore, your star rating or your recent reviews on your own site. Every plan gets at least one. The free plan gets the Review Collector. You add a script to your site once, then drop the widget code where you want it.
Read: Trustpilot widget
Trustpilot pricing: what each plan costs and what it buys
Trustpilot pricing starts at $0. The free plan includes 50 invitations a month, public replies and flagging. Paid plans are published as from $99, $319 and $799 a month per domain, billed annually on a 12-month prepaid contract. Enterprise is quote only. Paying does not get reviews removed.
Read: Trustpilot pricing
What is a Trustpilot business account, and what does it do?
A Trustpilot business account is the free login that claims your profile. It gives you a dashboard where you can reply to reviews, flag the ones that break the rules, and send 50 invitations a month. Flagging is free. Paid plans add tools, not influence over removals.
Read: Trustpilot business account
Trustpilot alternatives: what each platform publishes
Trustpilot alternatives include REVIEWS.io, which publishes every plan price, Yotpo, which publishes none, and Google reviews, which only some businesses qualify for. None of them lets a business delete a review it dislikes. Switching also leaves your Trustpilot profile and its reviews online, still ranking.
Read: Trustpilot alternatives
How to remove Yelp reviews, by Yelp's own rules
How to remove Yelp reviews, in one line: a business cannot. You can report a review, and Yelp's moderators decide. Yelp names three grounds for a report, and says that reporting one does not mean it comes down. For a false review, Yelp wants a court order.
Read: How to remove Yelp reviews
How to remove Facebook reviews and Recommendations
You cannot remove Facebook reviews one at a time. A Page can report a Recommendation, and Meta says Recommendations that only include a star rating cannot be reported at all. The other lever is turning Recommendations off, which strips every review and the rating from the Page.
Read: How to remove a Facebook review
How to spot fake reviews on Trustpilot and Google
Here is how to spot fake reviews: look for patterns. Check for a burst of reviews in a short time, reviewers with one review and no history, and details that match nothing you sell. No single sign proves a fake. Treat the signs as reasons to check, then report under the platform's own rule.
Read: How to spot fake reviews
Reviews io vs Trustpilot: what REVIEWS.io is and how the two compare
REVIEWS.io, often searched as reviews io, is a review platform for online stores. It collects company and product reviews and publishes every plan price. Compared with Trustpilot, it offers month-to-month plans and includes product reviews. Trustpilot is an open platform where anyone can review you. Neither lets a business delete an honest bad review.
Read: REVIEWS.io vs Trustpilot
Trustpilot API: what it can do, how to get access, and its limits
The Trustpilot API is a family of APIs for business accounts. Public endpoints read reviews and profile data with an API key. Private endpoints use OAuth to send invitations and reply to reviews. You need the API module. Premium plans can add it, and Enterprise has it. Free, Starter and Plus do not, and no price is published. No endpoint removes or flags a review.
Read: Trustpilot API
Trustpilot Shopify app: how to connect your store, and the rules that apply
Trustpilot Shopify setup runs through Trustpilot's own app in the Shopify App Store. It sends review invitations after orders and adds Trustpilot widgets through your theme editor. The app is free to install. The free plan gets 50 invitations a month and one widget. Your invitations still have to follow Trustpilot's fairness rules.
Read: Trustpilot Shopify app