Reputation management cost and review removal cost, compared

Our price

$475 to $600 per confirmed removal by pack size. Nothing up front. Free audit first.

You only pay for the ones that come down. The pricing page has the detail.

Review removal cost: the prices that services publish

This is a selection of prices other services have published, collected from their public pages on September 19, 2026. Few firms publish a number of their own; most describe the market.

Two notes on this table. The Erase.com figures are its description of the market, not its own price. And they cover several platforms, which run on different rules from Trustpilot.

What you hear from firms that publish no price

Most established removal companies quote per case. Several publish a description of their model or of industry ranges.

We compare each of these firms with our own approach on separate pages, all listed on the compare index. Law firms are a different route with a different cost, covered on our page about when a review needs a lawyer.

We asked five AI assistants what removal costs

Many buyers now ask an AI assistant first. On September 19, 2026 we asked five assistants what Trustpilot review removal costs. The answers differed by more than ten times, because each one leaned on a different source.

One assistant also repeated a do-it-yourself success rate of 27% to 62%. That number traces back to a YouTube video. Trustpilot does not publish a success rate for flags, as our guide to flagging categories and success rates explains.

If an assistant gives you a price, ask it for the source and open it. Then check whether the figure is for Trustpilot or for Google, and whether it is one company's price or an industry estimate.

What does online reputation management cost, and how is it priced?

Online reputation management cost is usually a monthly fee, while review removal cost is usually a fee per review. The two are quoted in different shapes, and the difference matters more than the number.

Reputation management is usually a monthly retainer. You pay a fixed amount each month for a bundle: monitoring, replies, review invitations, sometimes content and search work. Removal, if it is in there at all, is one line of it. The figures we collected from firms' own public pages on September 19 and 20, 2026 describe monthly retainers from $500 to $15,000 or more. The table below names each source. A retainer buys attention, not outcomes. If no review comes down in a month, the fee is the same.

Review removal is usually priced per case. A per-case fee is quoted before the work, whether or not the review is removed, unless the firm offers a refund. The published ranges run from $500 to $5,000 or more per review.

We do neither. Remove One Star charges $475 to $600 per confirmed removal, with nothing paid up front. A review that stays online is not billed. We do not sell monitoring, content or search work, and we say so on our reputation management page.

One thing no price changes: the platform decides. Trustpilot assesses every flag and Google assesses every report. A pricing model is a way of sharing the risk that the answer is no.

The pricing models you will meet, and how ours works

No model changes who decides. Trustpilot assesses every flag. A payment model is only a way of sharing the risk that Trustpilot says no.

What moves your quote up or down

The number of reviews that qualify. This is the main driver. It is usually lower than the number of reviews a brand wants removed, because real complaints do not qualify. See what Trustpilot will and will not remove.

The flag categories. A promotional review is proven by highlighting the promo code. A genuine experience case needs a Request information step, facts from your systems and sometimes several rounds with Trustpilot. See the five categories.

The age of the reviews. Trustpilot generally does not check genuine experience for reviews posted more than a year ago. Older reviews have fewer routes and need more work per case.

Your records. If your team can confirm in a minute that you never sold a product or that a reviewer is an employee, the case is cheap to build. If every fact takes a week, it is not.

Your industry. Health brands cannot use patient records as evidence, and replies must avoid protected health information. That limits the evidence and adds care to each case. See the telehealth page.

The cost we keep you clear of: a Consumer Warning

The cheapest offer can be the most expensive result.

Trustpilot lists flagging negative reviews that do not break the rules, flagging the same review repeatedly, and flagging in bulk over a short period as misuse. Its response can go as far as a Consumer Warning. While a warning is active, the TrustScore is hidden, any paid plan ends, and Trustpilot stops sharing the rating with search engines. It usually lasts 6 months.

A vendor paid per removal, with no stake in your account, has a reason to flag widely and quickly. Before you compare prices, compare methods:

• How many flags per week will be sent from my account?
• Which of my reviews will you refuse to flag?
• Do you flag positive reviews that break the same rule?
• What is your plan if Trustpilot sends my account a warning?

Our Consumer Warning guide covers what triggers a warning and what it costs a brand.

What doing it yourself costs you

The flagging tool is free. The cost is time and risk.

• Time to learn the rules. Five reasons, each with its own steps. A flag cannot be edited once it is sent.
• Time per case. Reading, choosing the reason, highlighting, writing the case, tracking the result.
• Risk to the account. Teams under pressure tend to flag the reviews that hurt, not the reviews that break rules. Invalid flags show up on your public flagging record.

DIY is a reasonable choice for a brand with a handful of clear cases, such as promo-code spam. It gets harder as the count rises and the cases get less obvious.

With us, you pay per removed review

$475 to $600 per confirmed removal, by pack size. Nothing up front. The free audit counts the reviews that qualify, and that count sets the pack:

• Starter: 20 removals at $600 each
• Growth: 50 removals at $525 each
• Scale: 100 removals at $475 each

A pack is a ceiling, not a commitment. If fewer reviews qualify or come down, you pay for fewer, and a review that stays up costs you nothing. Every pack includes the evidence file for each review, a flagging schedule measured in weeks and a weekly proof report. The pricing page has the detail. The main Trustpilot review removal page explains the method.

We copied every figure from the company's own public page

We read each company's public pages on September 19 and 20, 2026 and copied the figures as written. We did not request quotes under another name or use private price lists. Prices change. If you work for one of these companies and a figure is out of date, tell us and we will correct it and change the date on this page.