Editorial policy: who writes, checks and corrects this site
We sell a service, and we publish guides about the rules that service works under. That is a conflict of interest, and the way to handle it is to show our working. This page sets out how pages are written, checked and corrected.
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What we publish and why
We publish guides, rule pages, comparisons, data and tools about one subject: reviews on Trustpilot and the rules for removing them. The purpose is commercial. Founders who understand the rules are better clients, and many of them find us through these pages.
That purpose does not change what the rules say. Our standard is that a reader who never hires us should still leave a page with accurate, sourced and useful information.
The standards we hold every page to
- Policy and law come from the primary source. Trustpilot's own documents, the Code of Federal Regulations, the US Code, FTC and HHS announcements. The methodology page explains how sources are held and checked.
- No promised outcomes. Trustpilot decides every flag. No page says or implies that a review will be removed.
- No invented proof. No testimonials, logos, counts or ratings that do not exist. Examples are labelled as examples.
- Both sides of every rule. A page that says what can be flagged also says what cannot. Most 1-star reviews are real complaints, and our pages say so.
- Plain language. Pages are written for a reading grade of 8 to 9, with short sentences. An automated check enforces this before each release.
- Dates on everything. Updated dates on every page. Published and reviewed dates on guides. Dates on competitor facts and data.
How statistics are chosen
Every number on this site comes from one file, lib/sources.ts. Each entry in it names the source, its publisher, the link and the date we last checked it. A page cannot cite a statistic that is not in that file: the site build fails on an unknown source.
We use primary sources only: the platform's own reports and help pages, government data and the text of the law. When a primary source is not available, we do not publish the number. We do not round a figure up, combine figures from different sources into one, or quote a number from someone else's summary of it.
The Last verified date
Each source carries a Last verified date, shown in the source list at the end of every page that uses it. The date changes only when someone opens the source again and confirms the page still says what we quote. If the source has moved, we link the new page. If it is gone, we remove the statistic.
The rules in our rule check carry the same kind of date, per platform. A daily job watches the platforms' policy pages and opens an issue when one changes. How the rule check works explains that process.
Examples are fictional and labelled
Example reviews, example audits, the sample report and the brand in them are written by us. They are fictional, and each is labelled as an example where it appears. No example is a real review, a real customer or a real result.
Who writes and reviews
Each guide and the main service page carry an author box. It names the person who wrote and reviewed the page and gives their credentials. It shows three dates: published, updated, and checked against Trustpilot's guidelines.
Drafts are prepared with AI assistance. Before a page is published, each policy and legal statement is checked against its source, every link is tested, and the named reviewer reads the page.
Our conflict of interest, stated plainly
We compare ourselves with other companies, and we appear on our own list of services. We handle that in four ways.
- Every comparison states at the top that we wrote it and are on it.
- Facts about other companies come only from their public pages, with dates and links.
- Each comparison says what the other company does well and when it is the better choice.
- We take no commission, referral fee or payment from any company we name.
The disclosures page sets this out in full.
We correct errors in public
If a statement is wrong or out of date, tell us through the contact form. Name the page and the statement. We check it against the source. If it is wrong, we correct the page and change its updated date. Where a correction changes the meaning of a page, we note it on the page.
Companies named in our comparisons can ask for a correction in the same way. We check the request against the company's public site.
What we do not publish
- Legal advice. Pages about law describe published rules and point to counsel.
- Medical advice, or health claims about any product.
- Review texts copied from Trustpilot or any other platform.
- Names of brands in our review data.
- Sponsored posts, guest posts or paid links.
Related policies
The methodology page explains sourcing in detail, and how the rule check works explains the check behind our tools and the free audit. The press page has a short description of the company and the wordmark. The policy for AI crawlers explains how AI systems may use our pages. The privacy policy and terms of use cover the site itself.
Frequently asked questions
The person named in the author box at the end of the page. The box shows when the page was published, last updated and last checked against Trustpilot's guidelines.
Yes. Drafts are prepared with AI assistance. Every statement about policy or law is then checked against the primary source, every source link is tested, and the named reviewer reads the page before it is published. The still-life images on the site are AI-generated, which the disclosures page also states.
No. We have no affiliate relationships, no sponsored content and no paid links. Links to other vendors carry rel=nofollow.