What is a Trustpilot business account, and what does it do?

Does my business need an account to be on Trustpilot?

No. The page comes first, and it does not wait for you.

Trustpilot creates a profile when a consumer searches for a web address or adds it from the search results. Once that page carries a review, Trustpilot does not delete it. That holds whether you claim the profile or not, and whether or not you pay for anything.

So the account is not what puts you on Trustpilot. It is what gives you a say on a page that already exists.

Claiming the profile creates a Trustpilot business account for your team. From it you can reply, flag, invite and read your review data. Hand the account back and the page stays where it is, with every review on it. Our guide on whether you can delete a Trustpilot profile has the detail.

An unclaimed profile is the worse of the two states. Nobody replies, nobody reports the spam, and nobody asks the happy majority to write anything.

Do I have to pay for a Trustpilot business account?

No. Trustpilot publishes a free plan, and it covers more than most owners expect.

Trustpilot's article on using Trustpilot for free says: "We offer 50 invitations per month to send to your customers."

The same page says the free dashboard lets a business "respond publicly to your customer feedback and flag the reviews you believe violate Trustpilot's guidelines".

The Review Collector widget is included as well. Paid plans add more widgets, and our guide to which TrustBox each plan gets lists them.

Read that middle line twice.

Flagging is free. You do not need a paid plan to report a review that breaks a rule. If a salesperson or a vendor tells you otherwise, they are selling you something Trustpilot gives away.

Trustpilot business login: how do I get into the account?

People search for a Trustpilot business login for two reasons. Either they are new and need an account, or somebody left and nobody knows the password.

If you are new, claim the profile from Trustpilot's business site and start on the free plan.

If the account already exists, find the people who hold logins. Trustpilot gives each user their own account on the profile. Its article on deleting a Business account says every user has to delete their own before the profile shows as unclaimed. So more than one login can exist, and an old one may still work.

That is worth an hour of anyone's time. A former agency or a former marketing hire with a live login can flag reviews in your name. The record of that flagging is public, as the next section shows.

What can I actually do from the dashboard?

Five jobs, and Trustpilot documents each of them.

Reply in public. Every review on your profile can be answered. The free plan covers it. A calm reply is read by the next buyer, not by the reviewer.

Flag a review. A flag is a report that one review breaks one rule. Trustpilot gives businesses five reasons to choose from. Its article on how to flag service reviews gives the path: Manage reviews, then Service reviews, then Inbox, then the flag icon. You pick a reason and highlight the words that break the rule.

One limit is worth learning early. If you invited the customer, you cannot flag their review for not being based on a genuine experience. The other four reasons still apply.

Read your own flagging record. Every business profile carries one, and it is public. Trustpilot's Transparent Flagging page explains what it shows: 12 months of flagging activity, the share of flags found invalid, and the star ratings of the reviews that were flagged. Your buyers can open it. So can your competitors.

Invite customers. The free plan gives you 50 a month. Trustpilot sorts its invitation methods into automated ones, such as integrations and the API, and manual ones, such as a link you paste into your own email. Its best practices article tells you to invite everyone, or to use an impartial selection such as every third customer. Picking the happy ones is a rule breach.

Read the labels. Trustpilot marks how each review arrived. Its page on review labels lists four: Invited, Redirected, Verified and Unprompted. The label does not change how a review counts toward your score. It does change what a reader thinks of your profile, and it decides which reviews feed Google's store ratings.

What does paying for Trustpilot change?

It changes the tools. It does not change the decisions.

Trustpilot is direct about this. Its page on how its business model works says: "Paid businesses don't receive special treatment. All companies on Trustpilot follow the same rules, and critical reviews are never hidden or removed just because a business is a customer of ours."

So a plan buys more invitations, more widgets and more data. It does not buy a different answer to a flag. Our guide on whether Trustpilot is a legitimate platform covers how its checks work and what it removes.

The plan prices are published, and we set them out in our guide to Trustpilot pricing. Read it before you talk to a salesperson. Every figure Trustpilot prints is a "from" price, quoted per domain, on a 12-month contract.

Here is the honest way to think about the choice. If you need to ask more than 50 customers a month, a paid plan does real work for you. If you are buying it to make a review go away, you are buying the wrong thing.

What rules bind a Trustpilot business account?

The same rules as everyone else, plus a set that applies only to businesses.

The Guidelines for Businesses are the main document. The part that costs brands the most is flagging misuse. Trustpilot's Action We Take policy gives four examples:

• Flagging negative reviews that do not breach the guidelines.
• Flagging content only when it turns up in a negative review.
• Flagging the same review again and again.
• Flagging in bulk over a short period.

The penalty lands on the profile, not on the person who sent the flags. Trustpilot warns the business first. It can then block the flagging tool, place a Consumer Warning on the profile and hide the TrustScore. A warning usually runs for 6 months, and any paid plan ends while it is up. Our Consumer Warning guide covers the ladder and what recovery looks like.

This is the real reason account access matters. Whoever holds a login is flagging in your name, and the score that suffers is yours.

Two habits keep a profile clean. Flag slowly, a few a week. And flag positive reviews that break the same rule, because flagging only the negative ones is on Trustpilot's list.

How do I contact Trustpilot support?

Through Trustpilot's Help Center. Every article linked on this page sits there, and most business questions are answered by one of them.

We do not print a phone number or a support email for Trustpilot. We publish only what a source publishes, and we found no support number on Trustpilot's own pages. A number printed on a third-party site is not Trustpilot's, whatever that page says. Fake support lines are one of the oldest routes into a review removal scam, and our guide on how to spot one has the rest of the signs.

Before you write in, work out which question you have.

Can I close a Trustpilot business account?

Yes, and it is worth knowing exactly what closing does.

Trustpilot's article on deleting a Trustpilot Business account sets out the effect. The profile page goes back to "Unclaimed" and stays online. Existing reviews stay. New ones can still arrive. You lose replies, flagging and invitations. Every other user on the profile has to delete their own account before the page shows as unclaimed.

Closing the account does not delete the profile. For a brand with a review problem, it removes the only tools that brand had.

Where does a removal service fit?

The business account is the tool. Reading a profile against the rules is the work.

We read every 1-star and 2-star review on a profile and send back two lists. The reviews that break a named Trustpilot rule, each with the words or facts that show it. The reviews that do not, each with the reason they stay. Flags then go out through your own business account, a few a week, and Trustpilot decides every one of them.

Health brands get the most from this, because their 1-star reviews mix fair complaints with clear rule breaches. Our telehealth page shows the pattern on real profiles.

Remove One Star charges $475 to $600 per confirmed removal, with nothing paid up front. See what each removal costs, or send us a profile link.

For the rest of Trustpilot's rules in one place, start at our Trustpilot hub. It links the guidelines rule by rule, the flagging pages and the score.

This is the work behind our Trustpilot review removal service.