How Trustpilot review removal works: we audit, flag and prove every removal
We read your reviews against Trustpilot's rules, flag only the ones that break them, and show you proof of every removal each week. You pay per removal. This page shows each step and the little we need from you.
Updated
100% risk-free. You only pay for the reviews that come down.
Dana R.
2 weeks ago on Trustpilot
Ordered from them twice. Actually this review is for the other company with a similar name, their cream gave me a rash.
The text clearly describes another company's product. Trustpilot can remove a review that is for another business.
Marcus T.
3 weeks ago on Trustpilot
Subscription renewed without any reminder. Not happy.
A real customer's opinion. Nothing in this review breaks a Trustpilot rule. It stays, and it should get a reply.
Example. Reviews written by us. Not real reviews.
Terms in writing first
The pack and its price per confirmed removal are in your quote before any work starts.
Weekly proof report
A before screenshot and the dead link for every removed review.
A list of what we will not do
No fake reviews, no reviewer contact, no bulk flagging, no repeat flags.
Every rule is sourced
Each Trustpilot, Google and FTC statement on this site links to the primary page.
Short answer
We audit your Trustpilot reviews for free and sort them into two lists: reviews that break one of Trustpilot's five flagging rules, and reviews that do not. Qualifying reviews are flagged through the official tool in your Trustpilot Business account, one reason per review, with evidence, on a schedule measured in weeks per pack. Every week you receive a proof report with a before screenshot and the dead link for each removed review.
From your profile link to removed reviews, step by step
- You request a free audit. Send your Trustpilot profile URL through the audit form. We do not need account access, customer data or payment details at this stage.
- We read your reviews against the rules. Every 1-star and 2-star review is checked against Trustpilot's five flagging reasons. We also scan your 4-star and 5-star reviews for the same breaches.
- You receive two lists. The first list shows reviews that can qualify, each with its flag reason and the evidence it needs. The second shows reviews that do not qualify, each with the reason. If the first list is empty, we tell you, and the process ends there.
- You choose a pack. The count on the first list decides whether Starter (20), Growth (50) or Scale (100) fits. You pay $475 to $600 per confirmed removal, by pack size, and nothing up front. See pricing.
- We build the evidence file. Each review gets a short case note: the rule, the exact words that break it, and any facts from your side. We tell your team exactly which facts to confirm. We never ask for patient records.
- Reviewer requests go out where Trustpilot requires them. Before a genuine experience flag, Trustpilot requires a Request information step. Before a personal information flag, the reviewer is asked to edit. The reviewer has 3 days to respond.
- Flags are submitted on a schedule. One reason per review, through the official tool in your Trustpilot Business account. The schedule is about 1 week for a 20-removal pack, about 2 weeks for 50 and 3 to 4 weeks for 100. Our pace is set with the platform's misuse rules in mind and adjusted per profile.
- Trustpilot's team assesses the flag. Its Content Integrity Team uses detection technology, specialists or both. The review stays online or is taken offline.
- You get a proof report every week. It shows what was removed, what is pending, what Trustpilot kept and why.
Day 0
Audit request
You send your profile link.
Audit
Two lists
What can qualify, and what does not.
Week 1
Evidence file
Rule, exact words, supporting fact.
3 days
Reviewer request
Where Trustpilot requires it first.
Weekly
Paced flags
Weeks per pack, never in one batch.
Not published
Trustpilot's team assesses
Its team and detection technology.
Every week
Proof report
Screenshot and dead link per removal.
Our work Trustpilot’s or the reviewer’s step
To see the whole run before you read on, from the audit to the proof report, watch the demo with its transcript.
Your project, week by week
The three packs follow the same order of work. A larger pack has more weeks in the middle.
- Before week 1: the audit and your decision. We read the public profile and send both lists. You decide whether to go ahead and with which reviews. Nothing has been flagged and nothing is owed.
- Week 1: evidence files and access. We write the evidence file for every review on the list. You confirm the facts that come from your own systems, such as whether an order exists. We are added as a user on your Trustpilot Business account, or your team submits what we prepare.
- Week 2 onward: flags on the pack's schedule. Each flag uses one reason and quotes the exact words. Where Trustpilot requires a reviewer request first, that goes out before the flag, and the reviewer has 3 days to answer.
- Every week: the proof report. Every case is logged in a shared sheet with the original screenshot and the link, which returns an error once the review is gone. The report also shows Trustpilot's decision for each review it kept.
- Last week: close-out. A final report lists every review in the pack with its outcome. It also lists new reviews that arrived during the project and look like they break a rule.
- Afterwards: you can stop there. A pack is one piece of work with an end. If new rule-breaking reviews arrive later, a fresh audit counts them and sizes the next bundle.
The 3-day reviewer window and the rule on pacing come from Trustpilot's help pages on how to flag a review and misuse of the flagging tool. Bundle sizes are on the pricing page.
We write down the evidence before we flag anything
A flag is a claim that a review breaks a specific rule. Trustpilot assesses only the content you highlight, for the one reason you chose. Once submitted, a flag cannot be edited. So the case has to be right the first time.
For each review we write down three things before anything is flagged:
| Part of the case | Example |
|---|---|
| The rule | Personal information: another person's name and phone number |
| The words | "Ask for Dana Whitfield on 555-0117" |
| The supporting fact | Dana Whitfield is a support agent. Her name and number are not published on the company's site or Trustpilot profile |
If we cannot fill in all three, the review goes on the "does not qualify" list. The full set of checks is available as a free printable flag evidence checklist.
- One rule namedPersonal information
- Exact words highlightedA full name and a phone number
- Supporting fact confirmedNot public on the brand's site or profile
- Required first step sentEdit request to the reviewer, 3 days to respond
- Same breach checked in positive reviewsOne 5-star review added to the plan
- No patient information in the fileNothing clinical is ever attached
The reviews we remove
Trustpilot gives businesses five reasons to flag. A review can qualify when it fits one of them.
| Flag reason | Typical qualifying review for a health brand |
|---|---|
| Harmful or illegal | Threats against a clinician, hate speech, obscene content, or a false statement of fact that causes serious financial loss |
| Personal information | A review that names a prescriber, pharmacist or agent with contact details |
| Advertising or promotional | A review that pushes another seller's code, link or product, or is spam |
| Not based on a genuine experience | A review by an employee or competitor, a paid review, or a review of someone else's experience |
| About a different business | A review that clearly describes another company or a product you do not sell |
Source: Trustpilot's flagging reasons. The main Trustpilot page covers each category and its evidence in detail.
Real complaints stay online, and you get them grouped by cause
Trustpilot says it will not remove a review because you disagree with it, because it criticizes you, or because the reviewer did not buy anything. These stay online:
- Shipping, pharmacy and refill delays
- Billing and cancellation complaints
- Complaints about price, results or side effects
- Reviews with swear words
- Reviews that compare you with a competitor
- Reviews from people who contacted you or used your site without buying
- Reviews you believe are exaggerated or missing context
We list these for you in the audit so that nobody on your team flags them later. Each invalid flag shows up in your public flagging record. Read more in what Trustpilot will and will not remove.
We pace every flag to keep your profile safe
Trustpilot watches flagging patterns. Its Action We Take policy lists these as misuse:
- flagging negative reviews that do not breach the guidelines
- flagging the same review over and over
- flagging content only when it appears in negative reviews
- flagging reviews in bulk over a short period
The response starts with a warning and can end with a Consumer Warning that hides your TrustScore, usually for 6 months. Your flagging activity is also public for 12 months, including the share of invalid flags and the star ratings of the reviews you flagged.
So we never flag a whole profile in one batch, we flag positive reviews that show the same breach, and we do not retry a decided case. The Consumer Warning guide explains the risk in full.
You get proof of every removal, every week
You should be able to check our work without trusting us. Each week the report lists every review in the project with its status.
| Status | What the report shows |
|---|---|
| Removed | A screenshot of the review taken before removal, and the review's link, which now leads to an error page |
| In review | The flag reason, the date flagged and the evidence submitted |
| Kept online | Trustpilot's decision, and whether a different rule applies |
| Not flagged | Reviews from the audit that do not qualify, with the reason |
Removed to date
335
Removed this week
28
In review
6
Kept
4
- R-014Advertising or promotionalScreenshot + dead linkRemoved
- R-015Personal informationScreenshot + dead linkRemoved
- R-016Personal informationEdit request sent, day 2 of 3In review
- R-017Not based on a genuine experienceDecision on file, not re-flaggedKept online
- R-018None: real billing complaintReply recommendedNot flagged
Click any dead link yourself. If the review is gone, the link shows it.
All we need from you
- Your Trustpilot profile URL, for the audit
- A way to submit flags from your Trustpilot Business account, for the project
- One person who can confirm simple facts, such as "we have never sold that product" or "that person is a current employee"
- No patient names, no health information, no customer files
Nine things we never do
- Write, buy or arrange reviews
- Contact reviewers outside Trustpilot's tools
- Offer refunds, gifts or discounts in exchange for deleting or changing a review
- Make legal threats on your behalf
- Flag a review that does not break a rule
- Flag the same review again after Trustpilot has decided it
- Flag in bulk to hit a deadline
- Set up review gating, where happy customers go to Trustpilot and unhappy ones go to support
- Do legal work
The first three break Trustpilot's guidelines. Several also break the FTC's Consumer Review Rule. See the FTC rule and review removal.
Trustpilot names bulk flagging as misuse, and its invitation rules ban gating. We are not a law firm. If a review is defamatory and Trustpilot keeps it online, a defamation lawyer is the right next call. Our comparison of flagging and the legal route explains when each fits.
Frequently asked questions
For the audit, no. We read your public profile. For the flagging work, flags have to go through the tool inside your Trustpilot Business account, because that is the only place Trustpilot accepts business flags. Either we are added as a user on your account, or your team submits the flags we prepare. You stay the account owner in both cases.
One line per review in the project. Removed reviews show a screenshot taken before removal and the review's link, which now leads to an error page. Reviews in progress show the flag reason, the date and the evidence submitted. Reviews Trustpilot kept online show the decision. Reviews that did not qualify show the reason.
We record the decision in the report. We do not flag the same review again for the same reason, because Trustpilot lists repeat flagging as misuse. If the review also breaks a different rule, that can be flagged separately once the first case is closed. Source: how to flag service reviews.
Only through Trustpilot's own tools, and only where Trustpilot requires it. The Request information step, and the request to edit out personal information, are sent by Trustpilot's system from your business account. We never email, call or message a reviewer directly.
Yes. Trustpilot moves reviews offline and does not delete them. If a reviewer later sends documents or edits the review, Trustpilot can reinstate it. Source: what happens after businesses flag reviews.
Our flagging schedule depends on the pack: about 1 week for 20 removals, about 2 weeks for 50 and 3 to 4 weeks for 100. Trustpilot's decision time is not published and varies by case.
Primary sources used on this page
- For which reasons can businesses flag service reviews?. Trustpilot Help CenterLast verified
- How to flag service reviews from your business account. Trustpilot Help CenterLast verified
- What happens after businesses flag reviews?. Trustpilot Help CenterLast verified
- What happens if businesses misuse the review flagging tool?. Trustpilot Help CenterLast verified
- Action We Take. TrustpilotLast verified
- Transparent Flagging: see how a business is reporting its reviews. Trustpilot Help CenterLast verified
- 16 CFR Part 465: Rule on the Use of Consumer Reviews and Testimonials. Electronic Code of Federal RegulationsLast verified
- Best practices for creating review invitations. Trustpilot Help CenterLast verified