Trustpilot pricing: what each plan costs and what it buys

What does Trustpilot cost?

Trustpilot publishes its list prices, which is rarer than it sounds in this market. We read the pricing page on 21 September 2026. These were the Trustpilot plans on that date, with the invitation allowance each one carries.

All of those are billed annually. Check the page yourself before you budget, because prices change and this one is a snapshot.

The invitation column is the real ladder. Each step up multiplies how many customers you can ask for a review in a month. If you ship 400 orders a month and want to invite all of them, the plan picks itself. If you ship 40, the free tier already covers you.

Why is every Trustpilot price a starting price?

Because Trustpilot writes it that way, and the wording carries weight.

Every figure on the page is prefixed with the word "from". Trustpilot also states that prices shown are per domain. So the number you see is a floor for one domain, not a quote for your business.

Three lines on the page do most of the work:

• "All contracts are a 12-month commitment, starting at the prices below."
• "Our initial contract term is 12 months, prepaid."
• "Prices shown are per domain."

Put those together and the accurate sentence is this. Trustpilot's published Starter plan starts at $99 a month per domain on an annual, prepaid 12-month contract. That is a different claim from "Trustpilot costs $99 a month", which is the version you will read on most blogs.

The gap matters when you sign. A brand with a .com and a .co.uk is looking at two domains. A brand that wants to try one quarter is looking at a year.

What is not on the Trustpilot pricing page?

Two things, and they are the two people ask about most.

The first is the add-ons. Product reviews, location reviews, API access and the Salesforce integration are named as extras, and none of them carries a published price. If your plan for Trustpilot involves product star ratings in Google Shopping, you are quoting a number you do not have yet.

The second is Enterprise. It is quote only. Anyone who tells you what Enterprise costs is telling you what it cost someone else.

How does Trustpilot pricing compare to other review platforms?

Two other vendors sit either side of it, and the contrast is useful.

REVIEWS.io publishes its plan prices. Its plans run $0, $29, $99, $299 and $499 a month. It bills month to month, with a discount for paying yearly. Its page says pricing is calculated on a per-domain basis. Since September 2026 it also lists an Enterprise tier, priced on request.

Yotpo publishes no price. Its plans page names four tiers, Free, Pro, Premium and Enterprise, and every button on it says contact us. It asks you to reach out for a custom quote.

Trustpilot sits in the middle. It publishes list prices for four of its five tiers, and keeps Enterprise and every add-on behind a quote. Our guide to other review platforms and what each publishes goes further.

That tells you what the buying process will feel like. If you need a published number to get a budget signed off, Trustpilot gives you one. If you need the final number, you are still making a call.

What does the Trustpilot free plan include?

More than most owners expect. Trustpilot's page on using Trustpilot for free lists three things.

• Invitations. "We offer 50 invitations per month to send to your customers."
• A dashboard where you can "respond publicly to your customer feedback and flag the reviews you believe violate Trustpilot's guidelines".
• The Review Collector widget, which is the one TrustBox the free tier includes. Our Trustpilot widget guide covers the rest of the library.

Read the second one twice, because it is the reason this page exists.

Flagging is free. You do not need a paid plan to report a review. A business paying nothing can flag a review that breaks the guidelines, and Trustpilot will assess it the same way it assesses everyone else's.

That single fact saves a lot of money. If you are looking at a Plus plan because someone told you it would help with a 1-star review, stop there. It will not. Our guide to the free Trustpilot business account covers the rest of the dashboard.

Does paying Trustpilot get bad reviews removed?

No. Trustpilot addresses this head on, in its own words, on its page about how its business model works:

"Paid businesses don't receive special treatment. All companies on Trustpilot follow the same rules, and critical reviews are never hidden or removed just because a business is a customer of ours."

That is worth taking at face value, because the rest of Trustpilot's system is built to be checked. Flagging activity shows on your public profile. The score is calculated from published rules. There is no lever a sales rep can pull.

So the upgrade path and the removal path are two different things. Money buys you reach and tooling. Only the guidelines get a review taken down, and only Trustpilot decides.

Is a paid Trustpilot plan worth it?

It depends on what you want, and the honest split looks like this.

The pattern is simple. The money buys invitations, widgets and insight. It does not buy outcomes.

That is not a knock on Trustpilot. A plan that bought outcomes would make the whole platform worthless, and its critics would be right. It does mean you should buy a plan for the volume you need, not as a fix for a review that is bothering you.

What should you do about the reviews themselves?

Work the free levers first. Reply to what is there. Invite your real customers within the rules. Flag anything that breaks a published guideline, using your free account.

When that is done and a handful of reviews still break the rules, the work gets slow and detailed. Each flag needs the right reason and the evidence to go with it. Bulk flagging from your own account is itself a rule break. If you plan to pay for help, our page on what removal services charge, compared lists the prices other firms publish.

That is the job we do. We read your profile against Trustpilot's published rules. You get the list that can qualify and the list that cannot. We flag the qualifying ones through your own account, a few at a time. Trustpilot decides each one. This is our Trustpilot review removal service.

Keep the two sets of prices apart. Trustpilot's plan prices above are subscription fees paid to Trustpilot. Ours are different, and we bill only on results. Remove One Star charges $475 to $600 per confirmed removal, with nothing paid up front. Our packs and prices are public.

Weight-loss brands feel this most, because dose changes and shipping delays land as 1-star stories. Our GLP-1 page covers what tends to qualify there.