Free Trustpilot review audit
We read your public Trustpilot reviews against Trustpilot's own rules and tell you, free, which of them break those rules. Each one comes back with the rule, Trustpilot's wording and the evidence a report needs. We flag; Trustpilot decides.
What the audit checks
Every review in the file is checked against the 8 Trustpilot rule categories below. Each links to our page on that rule, with Trustpilot’s own wording and a link to its source.
| Rule | What it covers |
|---|---|
| Advertising or promotional | Trustpilot can remove reviews that promote another business or product, include promotional codes or calls to action, promote scams, or are spam. |
| Personal information | Trustpilot can remove another person's personal information such as a name, phone number, email address, or photos and videos of others. |
| Not based on a genuine experience | Trustpilot can remove a review if the reviewer was not eligible to write it, for example a current employee or a competitor, someone paid to write a fake review, or a review that is not about a recent experience of their own. |
| About a different business | Trustpilot can remove a review that clearly indicates it is for another business, or move one that belongs on another of your domains. |
| Harmful or illegal | Trustpilot can remove hate speech or discrimination, terrorism-related content, threats or violence, and obscenity. |
| Fake reviews | Trustpilot defines a fake review as one that does not reflect a genuine service or buying experience, positive or negative. |
| Incentivized reviews | Trustpilot bans incentives for writing or editing reviews, such as discounts, promo codes, prize draws, refunds and freebies. |
| Who can write a review | A person over 18 who has had a recent, genuine experience with a business can write a review about it. |
What you get back
A short PDF report, by email. The first page counts your reviews. It shows how many are 1 or 2 stars and how many point at each rule. It also shows how many are worth flagging, how many need a human look and how many are likely to stay. Then come up to 25 reviews worth flagging, strongest first. Each is quoted exactly, with the rule it may break, Trustpilot’s wording and link, the words that matched, and the evidence a report would need. Every page says the same thing at the foot: this is a rule-based review, not a prediction, and Trustpilot makes every decision.
What we cannot do
- We flag; Trustpilot decides. The audit names the rule a review may break. It cannot say what Trustpilot will do, and nobody can make Trustpilot remove a review.
- No fake reviews. We never write, buy or post reviews, good or bad. See the FTC review rule and removal.
- No review gating. We never help you ask only happy customers for reviews. See review gating.
The rules behind each line: Trustpilot's guidelines, rule by rule and What Trustpilot will and will not remove.
Request your free Trustpilot audit
Four fields. We find your public Trustpilot page from your website and reply by email with the report.
Reviews on Google too? Ask for the free google review audit.
Questions
Yes, the audit is free. We remove 1-star reviews from Trustpilot and Google. You only pay for the ones that come down. From $475 per removed review. 100% risk-free. No removal, no charge. No contracts. The platform, Trustpilot or Google, decides each removal, so we cannot promise that a given review comes down. You never pay for one that stays up.
You cannot delete a Trustpilot review, and neither can any service. A business flags it from its Trustpilot Business account for one of five reasons, and the outcome rests with Trustpilot. Real complaints stay online, however harsh. We find the reviews that break a rule, flag each with its evidence, and bill per removal.
Paste your reviews into the bulk review checker, one per line or as CSV, and pick Trustpilot or Google. It checks each one for signals such as promo codes, phone numbers or "never used them", names the rule each may break, and shows the words that matched. The platform decides every report.
Flagging a review yourself is free, and Trustpilot does not sell removal. We charge $475 to $600 per confirmed removal, by pack size, and nothing up front. Most firms quote per case, and Erase.com's cost guide describes $500 to $2,000 per review for budget services and $2,000 to $5,000 or more for reputation firms. A fair quote depends on how many of your reviews break Trustpilot's rules, which flagging reasons apply and how much evidence each one needs.
Yes, when the review breaks Trustpilot's guidelines and you ask Trustpilot to remove it through its flagging tool. The FTC's guidance says its review rule does not stop a business from asking a platform to remove a review. What the rule bans is suppression: groundless legal threats, intimidation and knowingly false accusations. Paying or pressuring a reviewer to delete a review breaks Trustpilot's rules.
Our tools and the free audit share one rule check, a transparent heuristic. How the rule check works explains what it looks for and what it cannot know.