Trustpilot widget: which TrustBox you get, and how to add it
Trustpilot calls its widgets TrustBoxes. Which ones you can use depends on your plan, and the free plan gets one. Adding a widget takes two steps and a few minutes. The part that costs people money is the filter setting. A widget tuned to show only the good reviews is the shape the FTC describes in its rule on review suppression. This page covers both, from Trustpilot's own help pages.
By James Tumbucon. Published · Updated . Reviewed against Trustpilot’s guidelines on
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Short answer
A Trustpilot widget is called a TrustBox. It shows your TrustScore, your star rating or your recent reviews on your own site. Every plan gets at least one. The free plan gets the Review Collector. You add a script to your site once, then drop the widget code where you want it.
Key facts
Trustpilot calls its widgets TrustBoxes. They embed in your site to show recent reviews, your TrustScore and your star ratings.
The free plan gets one widget, the Review Collector. Star and TrustScore widgets start on the Plus plan.
The TrustBox script goes into the head of your site once, however many widgets you add later.
Source: Add a service review TrustBox widget, Trustpilot Help Center
Trustpilot tells businesses that filtering a widget hides the full picture, and that showing all reviews, negative ones included, is best.
Source: Add a service review TrustBox widget, Trustpilot Help Center
What is a Trustpilot widget?
Trustpilot calls its widgets TrustBoxes. Its TrustBox overview says it plainly: "TrustBoxes are our widgets. You can embed them directly into your site to show your most recent reviews, your TrustScore, and your star ratings."
So a Trustpilot widget is a small block of code you paste into your own pages. It reads live data from your Trustpilot profile. When a new review lands, the widget updates on its own.
There are two families. Service review TrustBoxes show what people say about your company. Product review TrustBoxes sit on a product page. This guide is about the service ones, because that is where most brands start.
Which Trustpilot widget does each plan get?
This is the question most people are really asking, and Trustpilot answers it on the same overview page. The widget library is tiered.
| Plan | Widgets it adds |
|---|---|
| Free | Review Collector |
| Starter | Micro Review Count |
| Plus | Micro Button, Micro Combo, Micro Star, Micro TrustScore, Mini, Starter |
Each tier keeps what the tiers below it have. A Plus account can use the Review Collector too.
The names give very little away, so the examples below match each one to a spot on your site. First, two things are worth pulling out of that table.
First, a business on the free plan can still put a Trustpilot widget on its site. You do not need to pay to have a TrustBox. You get the Review Collector, and only that one.
Second, the star and score widgets start on Plus. If you want a star rating or a TrustScore in your header, in your footer or beside a buy button, that is a Plus feature. Our guide on how a TrustScore relates to conversion covers what research says about the number you show.
One more thing will trip you up. "Starter" is the name of a plan and the name of a widget. The Starter TrustBox sits on the Plus plan, not on the Starter plan. That is what the page says, so read the widget names and the plan names as two separate lists.
Trustpilot widget examples, by where they go
Trustpilot's overview page lists the widgets by name. Matched to a spot on your site, the choice gets simpler.
- A page where customers can leave a review. The Review Collector, the one widget on the free plan.
- A count of reviews near your logo. The Micro Review Count, from the Starter plan up.
- A small line of proof in a header, a footer or beside a buy button. One of the Micro widgets on Plus: Micro Star, Micro TrustScore, Micro Combo or Micro Button.
- A bigger block on a landing page. The Mini or the Starter TrustBox, both on Plus.
Whichever example you copy, let it show every rating, not only the good ones. The section on filtering below explains why.
Our guide to what each Trustpilot plan costs has the prices for those plans.
How do you add a TrustBox to your site?
Trustpilot's guide to adding a service review widget sets out two steps.
- Add the script once. Copy the TrustBox script into the
<head>of your site. You do this one time only. You do not repeat it when you add a second or third widget later. - Place the widget code. Copy the code for the TrustBox you picked. Paste it into the page, at the spot where you want the widget to show.
That second step is where most of the thinking goes. A Micro Star near a price does a different job from a review carousel low on a long page.
On a normal site this is a job for whoever owns your templates. On a hosted store, the script usually goes into a theme setting for custom head code.
Three placements do most of the work on a health brand's site. A small star rating near the price, where a buyer is deciding. A wider review block on the home page, below the fold. A single trust mark in the footer, on every page.
Put one widget up, check it on a phone, and only then add the next. It is much easier to tell which block is pulling its weight when they arrive one at a time.
Google reviews follow different rules. Our guide to showing your Google reviews on a site covers that side.
Should you filter a Trustpilot widget by star rating?
No. Trustpilot says so on its own help page, and the FTC's rule points the same way.
When you set a TrustBox up, you can filter what it shows. Trustpilot's setup page is direct about the cost of that: "Keep in mind that filtering means visitors won't see the full picture of your feedback. For maximum transparency, it's best to display all your reviews, including the negative ones."
That is the platform's advice. The legal point sits next to it.
Section 465.7(b) of the FTC's review rule reaches a business that presents the reviews it displays as most or all of its reviews. It applies when some are held back because of their rating or their sentiment. A widget on your own site, set to 4 and 5 stars only, has exactly that shape. It sits under your own logo, on your own page, and it looks like the whole story.
The rule does leave room for criteria that apply to every review alike. Abusive content and content naming a private person are the kind of thing it means. A star rating is not one of those criteria. It is the rating itself.
This is the same problem as review gating, one step further down the funnel. Gating filters who gets asked for a review. A filtered widget filters what a visitor gets to see. Our guide to why review gating breaks the rules covers the first half of it.
The safe setting is the unfiltered one. If the unfiltered widget looks bad, the widget is not the thing to fix.
What do French companies have to show in a widget?
Trustpilot has a note for French companies in the same setup guide. The date of the experience is shown by default in their widgets. Trustpilot says that failing to include it can lead to fines under the French Consumer Code.
If you sell into France from a French entity, leave that setting where it is.
Will a TrustBox fit a phone, and how far can you restyle it?
Trustpilot's widget FAQ answers both. TrustBoxes are responsive, so a widget adjusts to the width of the space you give it. You still have to give it room: a fixed narrow column will squeeze it.
Styling is limited to the settings Trustpilot provides, such as the theme and the alignment. You pick from options. You do not rewrite the widget's own layout in your stylesheet. Teams who want full control over the look tend to pull reviews through the API instead. Trustpilot sells API access as a separate add-on, with no published price.
One more thing to note, because vendors get it wrong. Trustpilot publishes no load-time figure for its widgets, no claim about search rankings and no conversion-lift number. If an agency quotes you one, it is not quoting Trustpilot.
Does a Trustpilot widget fix a bad score?
No, and this is the honest end of the page.
A widget is a window. It shows the profile you already have. If your TrustScore is 2.4, a Micro Star puts 2.4 on your homepage in your brand colours. Nothing improves except the speed at which visitors find out.
Three things change what is behind the window, and none of them is a widget setting.
- Inviting customers fairly, so the profile reflects more than the angriest week you ever had. Our guide on getting more Trustpilot reviews covers the rules.
- Replying to the reviews that are already there, which is free on every plan.
- Flagging the reviews that break Trustpilot's published rules, and letting Trustpilot decide.
The third one is our work. Health brands feel this hardest, because one refund dispute can read like a safety story. Our telehealth page covers the patterns we see there.
We read every review on your profile against the published rules, tell you which ones can qualify and which cannot, and flag the qualifying ones through your own account. Trustpilot decides each case. That is our Trustpilot review removal service.
Remove One Star charges $475 to $600 per confirmed removal, with nothing paid up front. Those are our prices, not Trustpilot's, and the packs are public. Trustpilot's own plan prices are a separate thing, and they sit on our pricing guide.
Fix the profile first. Then put the widget up, unfiltered, and let it show the truth.
Frequently asked questions
It is a TrustBox. Trustpilot's help center says TrustBoxes are its widgets, and that you can embed them in your site to show your most recent reviews, your TrustScore and your star ratings. Source: TrustBox widget overview.
Yes. The free plan includes one TrustBox, the Review Collector. Micro Review Count arrives on Starter. Micro Button, Micro Combo, Micro Star, Micro TrustScore, Mini and Starter arrive on Plus. Source: TrustBox widget overview.
Into the head of your site, once. You do not add it again when you place a second or third widget. After that, you paste each widget's own code where you want it to show. Source: Add a service review TrustBox widget.
The setting exists, and Trustpilot advises against it. Its help page says filtering means visitors will not see the full picture, and that showing all reviews is best. Section 465.7(b) of the FTC's rule covers a display that is held out as most or all reviews while some are kept back by rating. Sources: Add a service review TrustBox widget and 16 CFR Part 465.
Yes. Trustpilot says the date of the experience is shown by default for French companies, and that leaving it out can lead to fines under the French Consumer Code. Source: Add a service review TrustBox widget.
Trustpilot publishes no load-time figure, no ranking claim and no conversion number for its widgets. Anyone quoting one is not quoting Trustpilot. Source: TrustBox widgets FAQ.
Primary sources used on this page
- TrustBox widget overview. Trustpilot Help CenterLast verified
- Add a service review TrustBox widget. Trustpilot Help CenterLast verified
- 16 CFR Part 465: Rule on the Use of Consumer Reviews and Testimonials. Electronic Code of Federal RegulationsLast verified
- TrustBox widgets - FAQ. Trustpilot Help CenterLast verified
- Trustpilot Pricing and Plans. TrustpilotLast verified
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