Can you delete your Trustpilot profile?

What does Trustpilot say about deleting a profile?

Trustpilot's help article Why we don't delete business profile pages is direct about it:

• Consumers decide who is reviewed. A profile page is created when someone searches for a business's web address on Trustpilot, or adds it from the search results.
• If a new profile gets no reviews in 1 day, it is deleted automatically.
• Once a business has been reviewed, Trustpilot will not remove the profile page.
• Each review is user-generated content owned by its author. Trustpilot does not remove the profile or its reviews unless there is a breach of its rules.
• This applies whether or not the business uses its account, has returned the profile to unclaimed, or pays for Trustpilot's services.
• Reviews are not removed when the business is taken over by a new owner.

The fifth point is the one people miss. Walking away from the account changes nothing about the page. Trustpilot says the rule holds even for a profile that has been returned to unclaimed.

Is deleting your Business account the same as deleting the profile?

No. These are two different things, and the words people use for them are almost identical.

Almost everyone who searches for this means the first row. The only one you control is the second, and it is the one that costs you something.

Sources: why profiles are not deleted and deleting a Business account.

So the honest answer has two halves. The page is not yours to remove. The tools for working on the page are yours, and deleting the account hands them back.

What does deleting your Trustpilot Business account do?

Trustpilot's article on deleting a Trustpilot Business account explains the effect.

Deleting the account removes your tools and nothing else. For a brand with a review problem, it makes things worse.

The line about other users catches teams out. If three people have accounts on the profile, all three have to delete their own before the page shows as unclaimed.

What happens to the reviews and the TrustScore in each case?

Nothing good comes of either route, and it helps to see them side by side.

If you delete the Business account. The reviews stay exactly where they are. Customers can still write new ones the next day. Trustpilot's article does not say the score goes away, and the reviews it is built from are all still on the page. The TrustScore is a weighted average of those reviews, so it keeps moving without you.

That is the part worth sitting with. After you delete the account, the number carries on, and it is fed only by people who went looking for the page.

If you ask Trustpilot to delete the page. Trustpilot says it will not do this once the business has been reviewed. Each review belongs to the person who wrote it. Trustpilot removes reviews only when its rules are broken.

If Trustpilot removes the profile itself. That does happen, for Trustpilot's own reasons, and it is not something a business can request. See the unusual cases below.

What does an unclaimed profile look like to a buyer?

An unclaimed profile only collects reviews from people who went looking for it, and those are mostly unhappy customers. Nobody replies, nobody flags the spam and nobody invites the satisfied majority.

Our September 2026 samples show the pattern. Among hair loss, ED, TRT and HRT brands, the two unclaimed profiles had 1-star shares of 69% and 80%. Claimed profiles with more than 100 reviews ran from 1% to 19%. See the hair loss, ED, TRT and HRT page.

Trustpilot also tells readers when a company does not ask for reviews. The notice we saw on unclaimed profiles read: "This company hasn't invited their customers, so reviews may not be representative."

Put yourself in the buyer's seat for a second. A page of complaints, no replies from the company, and a note saying the company does not ask for reviews. That reads as a business that stopped caring.

What does the business lose by walking away?

Three tools, all of them named in Trustpilot's own article on deleting the account.

• Replies. The only way to answer a complaint on the page. Without them, the last word always belongs to the unhappy customer.
• Flagging. The only route to removing a review that breaks a rule. Trustpilot says the flagging tool is there for a business with a claimed profile.
• Invitations. The only way to hear from the quiet majority who had a normal experience.

Losing the third one hurts the most over time. Reviews that arrive on their own skew to complaints, so a profile with no invitations drifts downward on its own.

What can you do instead of deleting?

On a small profile, those steps change the picture within a few months. Removing the profile was never one of the choices. Moving to another review platform does not remove it either, as our guide to what switching review platforms really costs explains.

A word on pace. Flag a few reviews a week, each with a named rule behind it. Trustpilot treats bulk flagging and flagging without a breach as misuse, and misuse is how a bad week turns into a public notice on your page.

What if the business has closed or rebranded?

This is where honesty matters more than a tidy answer.

A business that has closed. The profile stays. Trustpilot's article says that once a business has been reviewed it will not remove the page, and that this holds even when the profile has been returned to unclaimed. It does not publish a separate rule for a company that has shut down, so we will not state one. Ask Trustpilot's support team about your own case.

A business sold to a new owner. Trustpilot is clear here. It says reviews are not removed when a business is taken over by a new owner. The reviews belong to the people who wrote them, and a change of owner does not change that.

A business that rebranded. Trustpilot's two articles on deleting pages and deleting accounts do not cover a name change or a move to a new domain. There is no published answer to point to. Support is the right place to ask what happens to your existing profile.

A new brand on a new domain. A profile page follows a web address, and a new page with no reviews is deleted automatically after 1 day. Beyond that, nothing in these articles says a rebrand clears an old page, so do not plan on it.

What about the unusual cases?

A profile for the wrong domain. Brands often have two profiles, such as one with "www" and one without. Trustpilot's flagging reasons include moving a review that belongs on another of your domains. Ask Trustpilot's support team about merging or redirecting profiles.

A profile Trustpilot removed. Trustpilot removes businesses it considers a bad fit for the platform. In September 2026 we saw several peptide sellers whose profiles had been replaced by a removal notice. A business cannot request this, and it is not a good outcome.

Where does removal fit?

You cannot delete the profile. You can clean it. Our free audit reads every 1-star and 2-star review against Trustpilot's five flagging reasons and tells you which can qualify and which do not. The main Trustpilot review removal page explains the process.

If you would rather hand the work over, see our Trustpilot review removal service and what each removal costs.