Review request template kit: email, SMS, card and footer

The drafts are written from templates, not by a model, so they never say something new. Three rules are built in. Nothing is offered for a review, because Trustpilot, Google and the FTC all bar incentives. Nobody is asked only if they were happy, which is review gating. And every customer gets the same ask.

When you edit a draft, the tool checks it for these phrases and says which rule each one breaks:

• “in exchange for”: Offering something for a review is an incentive. Trustpilot and Google ban it, and the FTC's rule bans incentives tied to what the review says. Read why.
• “discount for a review”: Any reward for writing a review is an incentive, whatever the review says. Read why.
• “if you loved it”: Asking only customers who liked you is review gating. Google tells businesses not to selectively ask for positive reviews. Read why.
• “5-star”: Asking for a set rating steers what the review says. Ask for an honest review instead. Read why.
• “a positive review”: Asking for a positive review is asking for a sentiment. Ask for an honest one. Read why.

The QR codes come from our own encoder, the same one behind the Google review QR code generator. It writes your link into the code and nothing else. The card prints at A6 or 4 by 6 inches from the print dialog.

The limits: the check is a short list of phrases, not a legal review, and it cannot know how you choose who gets the ask. The rules apply to what you do, not only to the words. Our guide on how to ask for reviews covers the rest, and every free tool is on the tools page.