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Remove One Star

ReputationDefender reviews: what it publishes, next to what we publish

ReputationDefender is one of the oldest names in online reputation management, and it is now part of Gen Digital, the company behind Norton. It publishes one price table, for one product, and says plainly that it cannot delete negative reviews. We wrote this page, so check the sources. We do one thing: we get rule-breaking 1-star reviews removed from Trustpilot and Google for health brands, and you pay per removal.

Updated

100% risk-free. You only pay for the reviews that come down.

Short answer

ReputationDefender reviews come down to this. It is a reputation and privacy firm, founded in 2006 and now part of Gen Digital, that works on what people find when they search for you. It says in its own FAQ that it cannot delete negative reviews, and recommends outweighing them with positive ones. It publishes prices for one product only, Defender Local, at $2,000 and $3,500 a year. Remove One Star does one narrow thing: we flag reviews that break a platform rule, on Trustpilot and Google, and you pay per confirmed removal.

Key facts

All facts about ReputationDefender were taken from its public website on September 22, 2026.

Remove One Star and ReputationDefender, side by side

Compared onRemove One StarReputationDefender
FocusTrustpilot and Google review removal for DTC health brandsSearch results, online content suppression and personal data removal
OwnerIndependentGen Digital Inc., the company behind Norton
On deleting negative reviewsOnly reviews that break a written platform rule, and the platform decides"No." Its answer is to outweigh them with positive ones
Price publishedYes. $475 to $600 per confirmed removal, by pack sizeFor Defender Local only: $2,000 and $3,500 a year. Everything else is quote-only
What you pay forA removal that happenedA subscription, or a scoped engagement
Health brand pagesTelehealth, GLP-1, hair loss, ED, TRT, HRT and supplementsNone found
Removal rate publishedNo, and we say soNo

What ReputationDefender actually sells

Two things, on its own reading.

The first is search work. Its homepage describes online content suppression as being for people who want a healthier search page. It says the service "helps you build stronger, more accurate content so positive and neutral results can move up over time". That is not review removal. It is an attempt to change the order of a results page. Our page on what reputation firms do for health brands sets out that wider field, and the one part we sell.

The second is personal data removal. Concierge Digital Security is described as reducing "your exposure on data broker and people search sites". Useful, and unrelated to a 1-star review on your Google profile.

Defender Local is the product with a price. It is described as "an integrated suite of online reputation management tools", covering listings and review monitoring. Monitoring tells you a review arrived. It does not get one taken down. Our breakdown of retainer and per-removal prices compares yearly plans like this with paying per removal.

The sentence worth reading twice

On its online reviews page, ReputationDefender asks and answers the question most buyers arrive with:

Can you delete negative reviews? No. However, even better than deleting negative reviews is burying them with a flood of positive ones. If you have 50 five-star reviews and 3 one-star reviews, most people will ignore the bad ones.

We think the first word is the honest part, and it matches what the platforms publish. Nobody deletes a review on demand. Trustpilot and Google decide, against their own rules.

The second half is where we part company. Burying works until the profile is large, and then the arithmetic turns against you. On a profile with 220 reviews at 3.9 stars, reaching 4.3 takes 126 new 5-star reviews. Our Google rating calculator does that sum for your own numbers.

Removing a review that breaks a rule moves the same profile further, faster, because the review stops being counted at all. The catch is that only rule-breaking reviews qualify, which is a minority on most profiles. That is why we audit first and quote after.

One more thing we noticed

ReputationDefender's own site shows a Trustpilot widget filtered to its 4 and 5 star reviews.

That is allowed. Trustpilot sells the filter. It is also the practice Trustpilot itself warns about: its TrustBox help page says filtering by star rating means visitors will not see the full picture of your feedback.

We mention it because the same choice is offered to you, and it is the smaller version of the question this whole page is about. A filtered widget, like a flood of invited reviews, manages what a visitor sees. Neither changes what is on the profile when somebody goes and looks.

Which one to call

Call ReputationDefender if your problem is the first page of search results for your name, or personal data on broker sites. That is what it is built for, and it has been doing it since 2006.

Call us if the problem is the profile itself: a Trustpilot or Google page carrying 1-star reviews that break a written rule. We read every review against the platform's own policy, tell you how many qualify, and charge per removal that actually happens. The pricing page has the numbers, and how it works has the process.

If neither fits, our guide to spotting a review removal scam covers the firms that promise what nobody can deliver.

Frequently asked questions

By its own account, no. Its online reviews page asks 'Can you delete negative reviews?' and answers 'No. However, even better than deleting negative reviews is burying them with a flood of positive ones.' Source: Online Reviews and Social Media.

It publishes two prices, both for Defender Local: $2,000 a year for Local Essentials and $3,500 a year for Local Premium. Everything else, including content suppression and privacy work, is quote-only. There is no pricing page on the site. Source: Online Reviews and Social Media.

It says so itself: 'ReputationDefender is now part of Gen Digital Inc., a publicly traded cyber safety company.' Gen Digital is the company behind Norton. That is why its page title reads ReputationDefender by Norton. Source: About ReputationDefender.

Because the two firms answer different questions. ReputationDefender works on what people find when they search your name. We work on the 1-star reviews sitting on your Trustpilot and Google profiles. A brand with a 3.4 rating and a clean first page of search results has our problem, not theirs.

Primary sources used on this page

  1. About ReputationDefender. ReputationDefenderLast verified
  2. Online Reviews and Social Media. ReputationDefenderLast verified
  3. ReputationDefender by Norton: Online Reputation Management. ReputationDefenderLast verified
  4. TrustBox widgets - FAQ. Trustpilot Help CenterLast verified

Send one link. Get back the reviews we can remove.

The audit needs one thing from you: the link to your public Trustpilot or Google profile. No account access, no customer data, no payment details.

  1. We read your profile

    Every 1-star and 2-star review is checked against the platform's own rules: Trustpilot's five flagging reasons or Google's content policies. We also scan positive reviews for the same breaches.

  2. You get two lists by email

    Reviews that can qualify, each with its flag reason and the evidence it needs. Reviews that do not qualify, each with the reason.

  3. You decide what happens next

    If some reviews qualify, we quote a pack in writing, at $475 to $600 per confirmed removal. If none do, we say so, and there is nothing to buy.

Get a free audit

Your profile stays safe: six things we never do

Each of these breaks the platform's own rules or the FTC's Consumer Review Rule. A vendor that does them puts your profile at risk, not theirs.

  • Write, buy or arrange reviews

    Banned by Trustpilot, by Google and by the FTC's review rule.

  • Contact your reviewers outside the platform's tools

    Pressure on reviewers breaks the platforms' rules.

  • Offer refunds or gifts for deleting a review

    Named in the FTC's case against a GLP-1 telehealth company.

  • Flag every 1-star review in one batch

    Trustpilot lists bulk flagging as misuse.

  • Flag a real complaint because it hurts

    Invalid flags show on your public flagging record.

  • Flag the same review again after a decision

    Trustpilot lists repeat flagging as misuse.

Each line rests on a published rule. See the rules behind this list, with sources.

Before you send the form

Yes. The audit is free, and you only pay for reviews that come down. If a review stays up, you pay nothing for it. Every removal is shown in your weekly report with a screenshot from before and the review's link, which now leads to an error page. See how billing works.

The audit is free and asks for no payment details. After that you pay per removed review, and nothing up front. The price is $600 per confirmed removal in a 20-removal pack, $525 in a 50-removal pack and $475 in a 100-removal pack. The free audit sets the pack, and a pack is a ceiling: if fewer reviews come down, you pay for fewer. See the three packs and the public price ranges for review removal.

Yes. We report reviews that break the platform's own rules, through the platform's own tool: Trustpilot's flagging tool or Google's report tool. The FTC's review rule bans threats, intimidation and fake reviews. Asking a platform to apply its own rules is not one of the acts section 465.7 lists, and we do none of the others. Our guide sorts every removal method by what the law allows.

Careless flagging can. Trustpilot treats bulk flagging, repeat flagging and flagging only negative reviews as misuse, and the penalty lands on your profile. So we flag by rule, across star ratings, on a schedule measured in weeks per pack and never the whole profile in one batch, and we do not retry decided cases. Your flagging record is public for 12 months, and we plan for that from the first flag.

Our flagging schedule runs about 1 week for a 20-removal pack, about 2 weeks for 50 and 3 to 4 weeks for 100. Trustpilot does not publish a decision time, and reviewers get 3 days to answer each request, so we do not put a date on each decision. You get a proof report every week.

Then we tell you so, and there is nothing to buy. Trustpilot or Google decides each removal, so we cannot promise that a given review comes down. You never pay for one that stays up. You still keep the list of real complaints, grouped by cause, with the ones that most need a public reply marked.

Find out how many of your 1-star reviews we can remove

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