The service, pricing and process: questions and answers

Yes. The audit is free, and you pay per removal. If a review stays up, you pay nothing for it. Each removal is shown in your weekly report with a screenshot from before and the review's link, which now leads to an error page. See how billing works.

The audit is free. Remove One Star charges $475 to $600 per confirmed removal, with nothing paid up front. By pack that is $600 in a 20-removal pack, $525 in a 50-removal pack and $475 in a 100-removal pack. A pack is a ceiling, so if fewer reviews come down, you pay for fewer. See pricing, price your own number with the removal cost calculator, or read the public price ranges for review removal.

The audit comes back by email first. Flagging then runs on a schedule measured in weeks per pack: about 1 week for 20 removals, about 2 weeks for 50 and 3 to 4 weeks for 100. You get a report every week. See how it works.

Yes. We ask Trustpilot or Google to remove reviews through the platform's own tool. The FTC's review rule lists what counts as suppression: groundless legal threats, intimidation and knowingly false accusations. Asking a platform to apply its own rules is not on that list. Fake reviews, threats and paying reviewers to delete are the routes that break rules. We use none of them. Read is review removal legal.

The FTC's rule bans fake reviews and bans suppressing reviews with groundless legal threats, intimidation or false accusations. Asking a platform to remove a review through its tool is none of those. Our guide to the FTC rule and review removal goes through each section.

Then there is nothing to buy, and we say so. Trustpilot removes reviews that break its guidelines, Google removes reviews that break its policies, and each decides its own cases, so we cannot promise that a given review comes down. You never pay for one that stays up. Our Trustpilot and Google pages show which reviews can come down, and our guide to replying covers the rest.

They usually include monitoring, replies to reviews, review invitations, review removal, content and search work, and suppression of negative results. Most firms sell these together on a monthly retainer. We sell only review removal, on Trustpilot and Google, billed per confirmed removal with nothing up front.

A reputation management company works on what people find when they search your brand. Most sell a monthly retainer that bundles monitoring, replies, review invitations, content and search work. Some also report reviews that break a platform's rules. We do that last part only, for DTC health brands on Trustpilot and Google, and bill per confirmed removal.

Decide which jobs you need first. Then ask each firm what it will do by name, how it bills, and whether it writes reviews. Be wary of any firm that promises an outcome it does not control. A health brand should never be asked for patient records. Our comparison of review removal services sets out how each firm bills.

Mostly, yes. Reputation management can also cover offline work, such as press and crisis advice. Online reputation management is the part that deals with search results, review sites and social media. For a DTC health brand that sells online, the two are close to the same thing, and review pages sit at the center of it.

An agency usually sells a bundle on a monthly retainer: monitoring, replies, review invitations, content and search work. Removal is one line of it, and the fee is the same whether or not anything comes down. We sell removal on its own and bill per confirmed removal. See what each costs.

No. Suppression pushes a page down by publishing other pages above it. It does not remove anything, it takes months, and it stops working when you stop paying. We remove reviews from the platform, which is permanent, or we do not bill.

No to writing them. Fake reviews break Trustpilot's rules, Google's policies and the FTC's rule. Asking customers for reviews is legitimate, and our guides cover how to do it inside the rules, but it is not a service we sell.

No. We work on Trustpilot and Google only, because those are the two we know well enough to price per removal. Our other platforms guides cover what to do on the rest.

Every removal comes with a screenshot from before and the review's link, which now leads to an error page. The weekly proof report lists what came down and what Trustpilot or Google kept online, with the decision.

For the audit, no. We read your public profile. For the flagging work, flags have to go through the tool inside your Trustpilot Business account, because that is the only place Trustpilot accepts business flags. Either we are added as a user on your account, or your team submits the flags we prepare. You stay the account owner in both cases.

One line per review in the project. Removed reviews show a screenshot taken before removal and the review's link, which now leads to an error page. Reviews in progress show the flag reason, the date and the evidence submitted. Reviews Trustpilot kept online show the decision. Reviews that did not qualify show the reason.

We record the decision in the report. We do not flag the same review again for the same reason, because Trustpilot lists repeat flagging as misuse. If the review also breaks a different rule, that can be flagged separately once the first case is closed. Source: how to flag service reviews.

Only through Trustpilot's own tools, and only where Trustpilot requires it. The Request information step, and the request to edit out personal information, are sent by Trustpilot's system from your business account. We never email, call or message a reviewer directly.

Yes. Trustpilot moves reviews offline and does not delete them. If a reviewer later sends documents or edits the review, Trustpilot can reinstate it. Source: what happens after businesses flag reviews.

Our flagging schedule depends on the pack: about 1 week for 20 removals, about 2 weeks for 50 and 3 to 4 weeks for 100. Trustpilot's decision time is not published and varies by case.

A review that breaks the platform's own rules: one of Trustpilot's five flagging reasons, or one of Google's content policies. The breach has to show in the review's own words or in facts you can state. The audit lists each one with its rule. See Trustpilot's flagging reasons and Google's policies.

You do not pay for it. Billing follows confirmed removals, so a review that the platform keeps online costs you nothing. Your weekly report lists it as kept online, with the platform's decision.

Trustpilot lists flagging reviews in bulk over a short period as misuse, and it can respond with a warning, a blocked flagging tool or a Consumer Warning on your profile. So we never flag a whole profile in one batch. A pack runs on a schedule: about 1 week for 20 removals, about 2 weeks for 50 and 3 to 4 weeks for 100. Source: Action We Take.

They are noted in the weekly report. They can be added to the current pack if there is room, or held for the next one.

The document the rule comes from. For Trustpilot that means its Guidelines for Businesses, Guidelines for Reviewers, Action We Take policy, Trust Report and help center. For US law it means the Code of Federal Regulations, the US Code and the FTC's or HHS's own announcements. Blog posts and news articles about those documents are not used as sources for them.

Use the contact form and tell us the page and the statement. We check it against the source, correct the page and change its updated date. Companies named in our comparisons can use the same route.

No. We do not request quotes under another name, open accounts with other services or test their results. We compare what each company publishes about itself.

The person named in the author box at the end of the page. The box shows when the page was published, last updated and last checked against Trustpilot's guidelines.

Yes. Drafts are prepared with AI assistance. Every statement about policy or law is then checked against the primary source, every source link is tested, and the named reviewer reads the page before it is published. The still-life images on the site are AI-generated, which the disclosures page also states.

No. We have no affiliate relationships, no sponsored content and no paid links. Links to other vendors carry rel=nofollow.

Yes. Pages may be crawled, indexed, quoted and summarized to answer questions, with a link to the page used. Please keep the date of the page with any figure you repeat.

At /llms.txt and /llms-full.txt. The second file holds every page in the same order: address and date, description, answer, key facts with source links, summary, questions and answers, and sources.

That it promises removals, that it is affiliated with Trustpilot or Google, or that its example reviews and sample audits are real. None of those is true. Its prices are on its pricing page, $475 to $600 per confirmed removal by pack size, so any other figure attributed to it is wrong.

Trustpilot charges nothing to flag a review. We charge $600 per confirmed removal in a 20-removal pack, $525 in a 50-removal pack and $475 in a 100-removal pack. Most established firms do not publish a price and quote per case. Erase.com's cost guide gives industry ranges of $500 to $2,000 for budget services and $2,000 to $5,000 or more for reputation firms.

No. Any business with a claimed profile can use the flagging tool for free. Trustpilot says it treats flags the same way whether or not the business pays for a plan. Sources: misuse of the flagging tool and Guidelines for Businesses.

Google's own reporting tool is free. For paid help, Erase.com's cost guide describes $500 to $2,000 per review for budget removal services and $2,000 to $5,000 or more for reputation firms, across platforms. Our own price is the same on both platforms: $475 to $600 per confirmed removal, by pack size. See what Google removal involves.

Retainers are a different product from review removal. Reputation Resolutions' cost page gives industry ranges. It lists $500 to $2,500 a month for individuals and small businesses and $2,500 to $10,000 for mid-size firms. For enterprise it lists $10,000 to $50,000 or more. Those are its description of the market, not its own prices. We do not sell retainers.

Not always. It protects you from paying for nothing. It also pays the vendor per removed review, which can push a vendor toward flagging as many reviews as possible. We bill this way too, so ask us the same thing: what the flagging schedule is, and what happens if Trustpilot warns your account.

Because they quote different sources. When we asked five assistants in September 2026, the answers ran from about $150 to $2,000 per review. The figures traced back to one firm's cost guide, other vendors' pages and a YouTube video. The table on this page shows which number came from where.

$600 per confirmed removal in a 20-removal pack, $525 in a 50-removal pack and $475 in a 100-removal pack. Nothing up front, and the free audit sets the pack. A pack is a ceiling: if fewer reviews come down, you pay for fewer. See our pricing page.