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Review law, the FTC rule and other platforms: questions and answers

44 questions. Questions about the FTC review rule, the Consumer Review Fairness Act, lawsuits over reviews, and Yelp, Facebook and other platforms.

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FromThe FTC Consumer Review Rule and review removal

What is review suppression under the FTC rule?

Section 465.7 covers two things. First, using an unfounded or groundless legal threat, a physical threat, intimidation, or a knowingly false public accusation to prevent a review or have it removed. Second, presenting the reviews on your own site as most or all reviews when you are hiding some because of their rating or negative sentiment. Source: 16 CFR Part 465.

How large are the penalties?

The FTC can seek civil penalties against knowing violators. The maximum is $53,088 per violation. That figure was set for 2025 and remains in effect for 2026. Source: FTC civil penalty amounts.

Does the rule apply to reputation management companies?

Yes. The FTC's guidance says the rule's prohibitions can apply to businesses and to those who work for them, and it names reputation management companies. Source: FTC questions and answers.

Can we ask an unhappy customer to change their review after fixing the problem?

The FTC's guidance says the rule does not stop you from contacting customers about their issues or asking satisfied customers to update a review. Trustpilot's own rules are stricter: its policy treats asking a customer to edit or remove a review after you resolved their issue as incentive misuse. On Trustpilot, fix the issue, reply in public and leave the choice to the customer. Sources: FTC questions and answers and Action We Take.

Did the FTC rule apply in the NextMed case?

The FTC's announcement does not name the specific laws behind each charge, so we do not say the rule was the basis. What it describes, fake reviews and suppression of negative Trustpilot reviews, is the same kind of conduct the rule names. The case file is on the FTC's NextMed page. Source: FTC announcement.

FromFTC and legal

Which of these rules matters most for a telehealth or GLP-1 brand?

The FTC's review rule, because the agency's first Trustpilot-related case was against a GLP-1 telehealth brand. HIPAA is second, because a careless public reply can disclose that someone is a patient.

FromIs review removal legal?

Is it illegal to remove negative reviews?

Not in itself. A business may ask a platform to remove a review that breaks the platform's rules, and the platform decides. What US law bans is the method: threats, intimidation, knowingly false accusations, payments tied to removal, and contract terms that forbid reviews. Sources: 16 CFR Part 465 and the Consumer Review Fairness Act guidance.

Can you pay to have negative reviews removed?

You cannot pay Trustpilot, because it does not sell removal. You cannot pay the reviewer, because Trustpilot bans incentives for editing or deleting and the FTC treated that conduct as review suppression in the NextMed case. You can pay a service to prepare and send legitimate flags. Trustpilot still decides each one.

Is it illegal for a company to delete bad reviews?

On Trustpilot a company cannot delete reviews at all. On its own website, the FTC's rule bans hiding reviews because they are negative while presenting the rest as all the reviews. It allows removal for reasons that apply to every review, such as personal information or abuse. Source: 16 CFR 465.7.

Can a business pay a customer to remove a bad review?

On Trustpilot, no. Its guidelines ban any incentive for writing, editing or deleting a review, and that includes refunds offered on that condition. The FTC described the same conduct in its NextMed complaint. Refund a customer because they are owed a refund, and leave the review to them. Source: Guidelines for Businesses.

FromThe Consumer Review Fairness Act

What is the Consumer Review Fairness Act?

A US federal law, in force since 2017, that protects people's ability to share honest opinions about a business. It voids terms in standard contracts that ban reviews, fine customers for them or take ownership of them. Source: FTC guidance.

Does the Act let me remove false reviews?

The Act does not remove anything. It limits what your contract can say. It does leave you free to take down, from your own site, content that is clearly false or misleading, defamatory, abusive or unrelated to your products. On Trustpilot, removal is Trustpilot's decision under its own guidelines.

Does the Act apply to Trustpilot reviews?

It applies to your contract with your customer, wherever they post. A term in your checkout terms that bans negative Trustpilot reviews is void, and offering it is unlawful.

Can I still sue a customer for a defamatory review?

The Act keeps that right. It says nothing in it affects a claim for defamation, libel or slander. Whether you have a claim depends on state law. See can you sue over a bad review.

Does the Act cover employees' reviews on sites like Glassdoor?

No. The statute excludes employment contracts and agreements with independent contractors from its definition of a form contract. Source: 15 U.S.C. § 45b.

What is the penalty for breaking the Act?

A violation is treated as a violation of an FTC rule on unfair or deceptive practices, which can mean civil penalties and a federal court order. State attorneys general can also bring cases. Source: FTC guidance.

FromCan you sue for a bad review?

Can you sue for a bad review?

You can sue over a false statement of fact that harmed your reputation. You cannot win a claim over an opinion, however harsh. 'Worst service ever' is opinion. 'They charged my card after I cancelled', if false and provably so, is a statement of fact. Source: Wex on defamation.

Can I sue Trustpilot for hosting a false review?

Usually not in the US. Section 230 says a platform is not treated as the publisher or speaker of content its users provide. A claim normally has to be against the person who wrote the review. Source: 47 U.S.C. § 230.

Can a doctor or a telehealth brand sue a patient for a bad review?

The same rules apply, with two extra problems. Proving the statement false can require the patient's records, and a provider cannot disclose those in public. And the dispute itself draws attention to the review. Speak to a lawyer before anything is sent.

Will Trustpilot remove a defamatory review?

It can. Defamation is a sub-reason under 'harmful or illegal'. Trustpilot describes it as content that harms a reputation and leads to significant financial loss, and it will not act on opinions. It decides each case. Source: flagging reasons.

How do I find out who wrote an anonymous review?

Only through legal process, such as a subpoena issued in a lawsuit, and courts weigh the writer's right to speak anonymously. That is work for a defamation lawyer. Trustpilot's Request information tool asks the reviewer for details of their experience, which is a different thing.

FromOther platforms

Do you remove Glassdoor reviews?

No. Remove One Star works on Trustpilot and Google reviews only. Glassdoor publishes its own guidelines and its own appeal route on its own site, and that is where the answer lives. We have not written a Glassdoor guide, because we would be summarising rules we have not verified.

Do you remove Ripoff Report posts?

No. We do not work on Ripoff Report, and we do not describe its rules here. It publishes its own terms and its own routes on its own site. The general point on this page still holds: the site decides, and no outside firm can order a post down.

Which sites do you work on?

Trustpilot and Google. Our Trustpilot review removal service and our Google work follow the same method. We read the review against the platform's published rule, report only the ones that break a named rule, and show you proof.

Can I pay someone to delete a review?

Paying for a deletion is its own problem. The FTC described a telehealth brand offering gift cards for review changes and making refunds depend on removal in its NextMed case. Threats and intimidation used to get a review removed are covered by the FTC's rule.

Is the process the same on every site?

The shape is the same and the detail is not. Every site asks you to report a review against a published rule, and every site decides on its own. The grounds, the form, the wait and the appeal route differ, so read the rules of the site you are actually on.

Why write about sites you do not sell work on?

Because people ask, and because the honest answer is short. Telling you where to go on Yelp or Facebook costs us nothing and saves you a call. Our paid work is on Trustpilot and Google, and the prices are public.

FromHow to remove Yelp reviews

Can a business delete a Yelp review?

No. There is no delete button for a business. You report the review and Yelp's moderators rule on it. Yelp states the limit itself: "reporting it doesn't guarantee it will be removed". The writer can delete their own review at any time, and you cannot make them.

How does Yelp review removal work if I pay a service?

The same way it works if you do it yourself. Yelp review removal has one route: a report from the business account, on one of Yelp's three grounds, and a ruling by Yelp's moderators. A paid service can gather the evidence and write the report. It cannot delete the review or skip the queue. Source: How do I report a review?

How long does Yelp take to decide?

Yelp says it emails the registered address "when the content has been evaluated by our moderators, which may take several days." That is the only timing Yelp publishes. There is no queue position, no status page and no promised turnaround. Source: How do I report a review?

What if the review is a lie?

Yelp says it "doesn't take sides in factual disputes". For a defamatory review, Yelp asks for "a final order from a court of competent jurisdiction". A letter from a lawyer is not that. Source: Will Yelp remove a false or defamatory review?

Can I ask my customers to review me on Yelp?

No. Yelp's rule is blunt: "Don't ask anyone to review your business, be it customers, mailing list subscribers, friends, family, etc." It also says that asking may hurt your rating. Google and Trustpilot both allow asking, so do not copy a Yelp habit onto them, or the reverse.

Does Remove One Star remove Yelp reviews?

No. We work on Trustpilot and Google reviews only, and we do not offer a Yelp removal service. This page is here because people ask. Our paid work is our Google review removal service and the Trustpilot side of the same method.

My review was kept but I cannot see it. What happened?

Yelp's recommendation software runs separately from its moderators. A review the moderators keep can still be moved out of the recommended list, and a review they keep can stay recommended. The two decisions are not the same decision. Source: Yelp's defamation help page

FromHow to remove a Facebook review

Can I delete one bad Facebook review?

No. A Page owner has no per-review delete. You can report a Recommendation that breaks the Community Standards, or turn Recommendations off for the whole Page. Meta says turning them off "will disable Recommendations and remove the rating and reviews from your Page." Source: Turn Recommendations on or off

Someone left 1 star with no text. What can I do?

On Facebook, almost nothing. Meta states it plainly: "Recommendations that only include a star rating can't be reported". There are no words to judge, so there is no report form. The only lever that reaches it is turning Recommendations off, which takes the good ones too.

How long does Meta take to decide a report?

Meta does not say. It publishes no evaluation timeframe, no appeal route and no way to track the status of a report. That is a gap in the documentation, not a secret we can fill in for you. Treat any vendor's promised Facebook timeline as invented.

Does the rating count people who never bought from me?

It can. Meta says: "We do not verify that users purchased the product or used the service they are reviewing." A rating needs Recommendations on and at least 5 reviews. Source: How Page review count is determined

Should I just turn Recommendations off?

It is a real option and it has a real cost. Off means no bad reviews, no good reviews and no rating on the Page at all. If your Facebook Page is a service desk more than a shopfront, that trade can make sense. If buyers check it first, it usually does not.

Does Remove One Star remove Facebook reviews?

No. We work on Trustpilot and Google reviews only, and we do not offer a Facebook removal service. This page exists because the question comes up. Our paid work is our Trustpilot review removal service and the Google side of the same method.

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